Brand awareness reflects how you want the world to see your business. A brand can be a logo or a phrase or even the color and font that you write your name in.Your brand sets you apart from your competitors and helps build loyalty to your product or services. Here are two ways to build your brand with video.
1. Create one to two-minute professional looking and sounding social media videos that introduce your product or service, tours of your location and interviews with key staff. Place them on your social media sites and website. (Hint upload them directly to Facebook and they’ll get a better reach.)
2. For TV you do a 15-second commercial that shows your brand and tells the viewer who you are, where you are and what you do or sell. Keep it short and to the point. 15-second spots are very affordable so your budget can go far. Stay on at least 3 Months studies have shown that it takes viewers seeing your commercial multiple times before they get what they are seeing. In this stage, it isn’t about driving customers into your business it about getting future ones to recognize your business as a trusted source.
Do you need help? We'll be happy to talk to you about advertising and help you develop a plan that works for you. Our consultations are always free. Call us today at 702-592-4673.