Does sex sell? If you turn on the tv you may get the impression it does because a lot of advertisers from hamburger joints to car manufactures are using it to hock there products and services. They maybe using it but that doesn't mean it's working according to researchers at Iowa State University that found viewers of programs with sexually explicit or violent content were less likely to remember commercials immediately after watching and even 24 hours later.
Sure it's an easy route to put a pretty girl in front of the camera and let her be her sexist but as we all know easier isn't always better. After all if your not going to remember it your not going to buy it.
The jury is still out on why this is so but maybe- just maybe the images take the viewers focus too far off the product and in to there own heads. What ever the reasons the old myth that sex sells is dead.