It’s the second largest search engine on the web. (3 BILLION searches a Month)
It’s so affordable! With TrueView YouTube advertising, which is done via AdWords, you can ensure you only pay when your ads are clicked or when a certain amount of an ad is watched by a user (cost per view). This creates the opportunity for free brand awareness. Generally YouTube adverts are also far cheaper then the AdWords Search Network when bidding on the same terms.
You can target your customers by age, gender or topic and interest. Insuring that the people who will most likely buy from you will see your spot. Youtube makes it easy anyone can do it.
Look for tomorrow’s blog on what types of youtube ads are available and which one is right for you.