1. Increases your web traffic.
How? When a video is present on a website consumers spend 9% more time on a page compared to when there is no video present. This is important because part of goggle’s algorithm for search rankings considers the amount of time visitor’s stay on your site. Simply put, the more time people spend on your site the more likely your page will come up when a person goggles your type of business.
Video content can place you on the second biggest search engine on the web-Youtube (after goggle). Youtube videos are viewed over 4 billion times a day and has 800 million user visits each month. Those visitors spend 3 billion hours watching content on Youtube.
You can use your website video on social media. Social media is important and its primary audience is fueled by millennials (approx 18-33) who grew up with on line and spend a growing number of hours on their phones and laptops and a shrinking number of hours in front of the television. In 2013, 1 in 3 millennials watched mostly online video and no broadcast TV at all. By 2030 millennials will comprise 75% of the global workforce, making it hard to ignore video platforms that resonate so well with this immense audience.
Video keeps you connected with customers on the go. Roughly 66% of the world’s mobile data traffic will be video by 2014. All smartphones and most mobile devices are optimized for video consumption. Being able to provide content in video format increases your ability to differentiate yourself from your competition.
2. Increases your sales.
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they’ve seen an accompanying video.
3. Increases your website content.
Video is a unique way of communicating a lot of information in a short period of time. According to Dr. James McQuivey of Forrester Research,watching a minute of video is the equivalent of reading 1.8 million words.
4. Increases the Conversion Rates.
In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest and by using video it results in better conversion rates for businesses. According to a study by Zabisco 40% of people will respond better to visual information than plain text.
5. Helps build your brand.
What is branding and why is it so important to you? Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. With video you can tell your story with human faces, product demonstrations, and emotive language all combine to tap into our psychological hard wiring for maximum effectiveness. story, you present information in a way that is made to stick. The feeling, ideas and solutions you present, alongside the emotional appeal you’ve created will remain longer with, and affect, your viewers, especially when it’s time for your audience to make a buying decision.