July 31, 2015

In an age when customers are becoming savvy & immune to the 5,000 advertisements a day (*Walker-Smith study) they are bombarded by those old “CRAZY AL SAYS GET DOWN HERE NOW!” spots and they no longer work as well. Here are 4 tips to modify your ad style to get the res...

July 29, 2015

Budgeting for your advertising is just as important as budgeting for you’re rent and power bill. Advertising is the thing that drives new customers to your door and keeps the old ones coming back. so how much should you budget for?  There are many theories on how to do...

July 28, 2015

  • It has to relate to your target consumer. So let’s just say it’s a product that will make a busy Mom’s life easier. It should show a busy Mom who clearly needs a break. Those Mom’s watching can associate with it and may feel like the product is right for them.

  • ...

 

  • Star Power- it makes you famous and people are impressed when they meet someone on TV. As silly as that may seem your clients will see you as bigger then life and you may just out shine your competition.

  • You’ll know if your getting response by the amount of s...

 Advertising is all about frequency and reach. Frequency is the number of times people are exposed to your marketing message.  Reach means how many people that will see your advertisement. If you don’t have enough frequency your ad generally won’t work no matter how gr...

How much does a professional corporate website video cost is a common question we get all the time it’s just not a one-size fits all answer. It really all depends on a few factors: time, talent and fees.

We base our bids on the script and over all concept of the video y...

The number one question we get from someone who is going to appear on video is what do I wear.

Because we use the green screen a lot when creating website content we advise people not to wear green or shades of green. If your heart is set on green we can always shoot up...

  Your training video can be your staff’s best trainer it’s never tired, never forgetful and always delivers the same level of training to every employee.

 That handbook you gave every employee when they started may not ever be read but the video you showed them will be...

 

So, lets start from basics what is branding? Basically branding is a business’s promise to their customers. It sets a business product or service apart from their competitors. A business brand should reflect who they are and who you want to be and how customers shou...

1. Increases your web traffic.

 

How? When a video is present on a website consumers spend 9% more time on a page compared to when there is no video present. This is important because part of goggle’s algorithm for search rankings considers the amount of time visit...

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